Lo spot Apple per il Natale 2018

Avete mai fatto qualcosa di magnifico essendo poi troppo spaventati per condividerlo? Il lungo spot animato, già virale, con cui Apple ci augura buon Natale parla proprio di questo. Si intitola Share Your Gifts e ha in sottofondo la bellissima canzone Come out and play, di Billie Eilish.

Le parole più cercate del 2018 su Google

Ecco le parole più cercate su Google nel 2018, accompagnate dal solito video Year In Search 2018. Al primo posto nel mondo troviamo la World Cup, seguita dal dj Avicii, dal rapper Mac Miller, dal fumettista Stan Lee e dal film Black Panther. In Italia invece la classifica recita: Mondiali, Sergio Marchionne, Cristiano Ronaldo, Fabrizio Frizzi e Grande Fratello. Potete sfogliare tutte le classifiche, tra cui “Cosa significa…”, “Come fare…” e “Perché”…, a questo link. Qui invece l’articolo con i termini del 2017.

Lo spot di Greenpeace vietato nel Regno Unito

Accade anche questo: che uno spot animato, con la voce di Noemi (e di Emma Thompson nella versione originale,) contro la deforestazione causata dal commercio delle palme da olio, venga censurato.
Eh sì, perché a quanto pare nel Regno Unito il video che vedete è stato bloccato perché ritenuto “politico”, dopo che la catena di supermercati Iceland aveva deciso di prenderlo in prestito da Greenpeace per proporlo come sua pubblicità natalizia.

Gli scherzetti dei brand per Halloween 2018

Le migliori sorprese di Halloween 2018 da parte dei brand? Il doodle giocabile di Google, l’invito di Dunkin’ Donuts a vestirsi a tema ciambelle per vincere 1000 dollari e una fornitura di caffè per un anno, i terrificanti filtri per Snapchat di Fanta e la sua collezione di lattine in edizione limitata by Noma Bar, la nuova linea di prodotti Lush appositamente creata per l’occasione, lo spot di M&M’s in cui Red e Yellow si dicono felici di non essere stati mangiati, la lettura dei tarocchi su Snapchat e l’esperienza in realtà aumentata di Jägermeister, il panino verde di Burger King, lo spot di Dior con Bella Hadid. Ecco un paio di carrellate da spulciare: uno e due.


Lo spot Nike per il maratoneta più veloce di sempre

Si chiama Eliud Kipchoge, è keniota e crede che i limiti non esistano. Ma sopratutto è il maratoneta più veloce di sempre. E per celebrare il suo record mondiale, conquistato il mese scorso a Berlino con il tempo di 2 ore, 01 minuto e 39 secondi, la Nike gli ha dedicato uno spot.


Interview to Daniel Lieske

Daniel Lieske is a german digital artist you should know. Take a look here.

Hi Daniel. Tell us something we can’t read in your biography, something that could have influenced your art: what you like, what music you listen, what books you read, and so on.
Well, I guess you could generally say that I’m enjoying artwork – paintings, music, movies, books – that have an impressionistic core. I love the films of Ridley Scott for his play with light and I listen to a lot of classic music, especially from Debussy, Ravel and Vaughan Williams. I read H.P. Lovecraft and among my favorite painters are Frank Frazetta, John Berkey and Alphonse Mucha. I think that all these artists have found a way to let the audience feel an impression of their world views. And these views are never precise, always shrouded by shadows or blinding light, sunken in a vail of smoke and haze and they always retain a quality of mystery. I’m striving for these qualities myself and it’s very hard to find the right balance.

What about your art education? Where have you studied? Do you think you can learn more from studying or practicing?
I’m not educated at all. I’ve learned everything by experimenting and by simply doing. I’m drawing since I’m a little boy and I constantly tried to get better at it. Drawing is the core of all visual art and from and if you can draw, you can do everything else. I’ve also always been fascinated by computers and the things you can do with them. I started with the very first graphic programs that emerged on computers like the Atari ST or the Commodore Amiga and I followed the development ever since. If you’re starting with computer graphics today you must be overwhelmed by all the possibilities. It helps a lot to have watched the evolution of all the techniques. On the other hand it might be helpful to not know where things came from. It prevents you from thinking in old fashioned categories.

There is something you didn’t do yet and you would like to do?
I’m currently doing what I want to do the most. But this is not to say that I wouldn’t enjoy to try other things, too. If I weren’t doing visual art I would probably compose music. That’s my second strongest interest.

In the second chapter of your Wormworld Saga the narrator says “I often contemplate the enigmatic qualities of art. I’ve been drawing my whole life, but I don’t think I’ve ever fully understood how it works.”. This is an autobiographical consideration? Do you think art is enigmatic, even for an artist?
Art is a twisted thing because my feeling is that the more you learn about it, the less you know. That’s what I try to express with the lines you quoted. I will never again be such a good artist as I have been as a kid because back then I created everything without any goals in mind. My drawings might not have looked good but they came to life for me easily. As an adult you can’t fight the urge to give meaning to everything. I’m a pedant and I’m very analytic. I try to understand the world through logic and this sometimes gives me a hard time when I’m working with colors and compositions. I have to admit to myself that my best work emerges when my conscience is muted down. I often come to a point where I see the result of a painting session and can’t explain to myself how it came together. That sometimes can drive me crazy.

Does it happen to you to have no inspiration? If does, what do you do?
It often happens that I have little inspiration to do the work that I’m SUPPOSED to do at that specific moment. In the past I’ve tried to push myself through these creative lows with very mediocre results. Over the years I’ve learned that inspiration fails me if I don’t know enough about my subject. For example, if I’m supposed to write a dialog between two characters and I don’t feel inspired to write it I turn towards the characters themselves and try to define them better. And then creativity is often coming back and I come up with all these details about the characters and that way I get them to know better. And normally, when I’ve got really close to the characters I can feel an urge to write the dialog that I wasn’t able to write before. Creative block often is a signal that something is standing in your way. Taking a step aside and finding another path is my strategy.

Do you read comics? What cartoonists do you like?
I don’t read a lot of comics. As a kid I read “Asterix” and as a teenager “Akira”. I also like to read “Hellboy” but only the books that Mignola illustrated himself. His visual language for me is the strongest part of his work and for me his writing doesn’t work quite as well with other artists. Apart from that I’m not reading a lot of comics.

Do you ever use traditional tools like paper, paint and brushes?
I occasionally draw with pencil on paper on conventions or to create originals for sale. But for my published work I prefer to work digitally as this gives me all possibilities and saves a lot of time.

Tell us how you create every new chapter of your graphic novel Wormworld. Do you write a script, or screenplay, first? I said “screenplay” because I think that your work has a cinematographic approach, am I wrong?
I normally don’t write the chapter in text form. I create a sort of storyboard in which I fill in the texts. Storytelling is a very visual thing for me and I just can’t separate the visuals from the text. I’m editing the texts inside the storyboard, often changing, adding or removing panels, and if everything works I begin to illustrate the different panels.

How many people are collaborating to create Wormworld Saga? How long is, for example, the creation of a single chapter?
I’m writing and illustrating the German edition of the story. Then there’s two people who help me with the English translation, two people who are working on the Spanish translation and the French translation is handled by a friend. It takes about 4 months to complete one chapter of the Wormworld Saga. As soon as it is published, there is also a growing group of fans from all over the world working on additional translations. And there’s a volunteer layout assistant who helps to layout all these translations.

The last question is one that no-one has asked you but that you would like to be asked. What is it? And thank you for your time.
That’s really tough. I guess I generally would love to talk more about the actual story of the Wormworld Saga. However, I realize that the story isn’t advanced far enough to justify deeper discussions about it. But that’s part of my motivation. I really want to finish my story so that people will be able to talk about it. I’m looking forward to that!

October 2013

Un vulcano dentro una Fiat Tipo

Obiettivo: pubblicizzare un’auto dentro un cinema e dimostrare quanto è grande lo spazio di carico. Soluzione: costruire un piccolo set cinematografico d’avventura nel bagagliaio, con montagne, elicotteri, coccodrilli e  persino un vulcano! Ecco l’ambient di Fiat Tipo. Facile, no?


ePRICE non ti fa pensare ai Mondiali

Soffrite ogni volta che sentite parlare di mondiali di calcio, per via dell’assenza della nostra nazionale? Censurare tutti i contenuti web a riguardo potrebbe già essere una soluzione!
Questa la simpatica trovata del sito ePRICE, che ha creato un’estensione in grado di rimpiazzare banner, articoli e quant’altro con simpatici gattini o distrazioni di vario genere.

Earth Day 2018: l’infografica del WWF


Vi ricordate le infografiche? Qualche anno fa ne era pieno il web. E quest’anno, per l’Earth Day, la giornata mondiale della Terra del 22 aprile 2018, il WWF ha pensato di proporcene una che ci suggerisce poche, semplici attenzioni per ridurre il consumo di plastica nella vita di tutti i giorni.
Qui potete vedere l’immagine originale e leggere qualche consiglio utile, come preferire le eco-ricariche di bagnoschiuma e detergenti e scegliere i generi alimentari sfusi al banco dei supermercati, evitare i prodotti usa e getta e le porzioni monodose.